Traci Gregory

Traci Gregory

Enhance your tradeshow and conference experience for both attendees and sponsors by contacting me, the event producer, to elevate your bottom line.

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Advantages

1

Expertise

As a conference producer, I researched and analyzed information and survey results to design attractive and useful content for attendees and sponsors.  I would survey readers and attendees for feedback on their business challenges and report results to editors and marketing professionals.  We would work as a team to determine what trends and best practices would be addressed at conferences.    After each conference and tradeshow, I would survey attendees and analyze the data for new opportunities for future events and improvements. 

2

Customization

Since my responsibilities include project management, I have divided my time between logistical planning, agenda creation, speaker solicitation, and on-site event management.  I had to develop systems and best practices to streamline my work product and keep my team on track.  It is my experience to keep an event resume as an overview of who is attending, sponsors, speakers, and activities.  As well as team members, vendors, and team leaders of the activity.  It is also the place where one would find emergency procedures and contact information of all vendors, keynote speakers, and team members.  

3

Attention to Detail

As the producer, am the go-between the association, the venue, and the vendors.  I would establish checks and balances for communications and changes in the event resume.  I created the resume to keep me, and my team organized and aware of each detail.  It was important to understand what resources were available at any given time in case I needed to make a sudden change that required me to redirect resources to various activities during a tradeshow, conference event, or social activity.

TRUSTED SERVICE

As a highly skilled  expert, I offer a strategic and professional approach to producing  conferences or tradeshows  that can greatly benefit any association or media company.  With my keen eye for detail and years of experience, I have honed my problem-solving abilities in this fast-paced industry. My expertise allows me to minimize the risks involved in hosting a conference or tradeshow, ensuring a successful and profitable event for both the organizer and attendees. No challenge is too daunting for me, as I am always prepared to adapt and overcome any obstacles that may arise. Trust in my expertise to help take your event to the next level.  

(949) 940-8770

ACheivements 

Conference Planning

Conceptualized and launched a regional conference series for a technology publication that grew to over a million in revenue within four years

Tradeshow Planning

Management experience includes a 2,500-attendee wireless  infrastructure convention with nearly 200 exhibits and maximized revenues for a convention during a slowdown in the economy.

Revenue - risk management

Led the implementation of strategic planning practices, utilizing volume-based vendor service negotiations to drive a 20% reduction in operational expenses annually while establishing a comprehensive baseline understanding of expenses.  Developed and executed partnerships with reputable NGOs, driving brand exposure and increasing sponsorship revenue by 35% through targeted event activation.

Customized Solutions

Orchestrated a highly impactful marketing strategy by leveraging the conference agenda to secure sponsorships and forge industry relationships; strategically focused on a specific technology service to immerse attendees in a live case study, resulting in a 40% increase in sponsorship sales while strengthening industry partnerships

ENGage me for your association's goals

With Traci Gregory as your Conference & Tradeshow Producer, your event is guaranteed to be a success. Her expertise in media and association conferences and tradeshows sets her apart from the rest.

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